Our Investment Philosophy


1. A client's specific financial objectives and risk tolerance dictate how their portfolio is invested: By reviewing basic investment concepts with our clients, we work to thoroughly understand their financial situation and needs. Working together, we set realistic return objectives and quantify an acceptable level of risk. From this we can build a target and appropriate asset allocation, or mix of stocks, bonds, and cash.



2. Diversification is the key tool for managing risk: Diversification spreads risk over many types of investments to reduce the impact of any single security. Proper diversification helps to reduce the overall risk of the portfolio. Our objective is to maximize returns at the level of risk at which a client is comfortable.



3. Equity Selection is based primarily on fundamental analysis of each invest- ment: Our goal is to add value through the selection and purchase of common stocks with a long-term investment horizon. We are neither market timers nor stock traders who attempt to produce the highest possible short-term pretax return through very high turnover.

Instead, we generally focus on companies that we believe are of high and improving investment quality. This is often characterized by growing revenues, earnings, and dividends. We seek out companies in leading positions within their fields with above-average demand, revenue growth estimates, and returns on invested capital, as well as high margins and operating profits.

Our long-term investment strategy, combined with low portfolio turnover, is designed to defer potential capital gains taxes for our clients.

Learn about Our Low Fee-Only Investment Structure